Since 1999, The Source newspaper has stood out as the only bilingual media outlet in British Columbia fully dedicated to intercultural dialogue.

Founded by Mamadou Gangué, the newspaper was born of a clear desire to provide a platform for the countless voices that make up the demographic fabric of Vancouver’s urban communities. By extension, that same commitment reaches across other major urban centres throughout the province.

This journalistic philosophy guides The Source newspaper’s mandate: to faithfully reflect the cultural richness that is deeply embedded in all the communities of British Columbia. Twice a month, we tell the stories of Vancouver and the province through a cross-cultural lens, attentive to interculturality, diversity, inclusion, and the social, cultural, and political dynamics that shape our time.

Published in both French and English, in print and online, The Source newspaper allows readers to access information in the language of their choice. Independent and deeply rooted in its community, The Source newspaper is more than just a newspaper: it is a living bridge between cultures, generations, and ideas.

MISSION, VISION & VALUES

Mission
Inform with nuance, inspire with clarity, and build connections.

Vision
To be a leading voice in intercultural journalism — a media outlet that brings together the communities of British Columbia and connects the province, through the power of media, to the rest of the world.

Values

• Pluralism: Highlighting the richness of multiple perspectives and identities.

• Dialogue: Fostering open exchanges across cultures, languages, and generations.

• Inclusion: Amplifying underrepresented voices with respect and fairness.

• Independence: Upholding information free from commercial or political influence.

• Responsibility: Practicing journalistic rigor and respect for our readership.

• Curiosity: Exploring complex realities with an open, critical, and engaged mindset.

INFORM WITH NUANCE. INSPIRE WITH CLARITY. BUILD CONNECTIONS.

RECOGNITION

• 40 years of continuous journalistic practice (including 26 under the name The Source newspaper), a testament to stability and credibility.
• Municipal recognition: The City of Vancouver honored The Source newspaper by planting a tree in the Cultural Harmony Grove, under the Burrard Bridge, to highlight its contribution to cultural harmony.
• Baldwin-LaFontaine Award (2013): Presented by Michaëlle Jean, former Governor General of Canada, this award recognizes our role in promoting bilingualism and intercultural dialogue.

READERSHIP & DISTRIBUTION

Each edition reaches a bilingual, curious, and engaged community.

• 250+ distribution points: libraries, universities, businesses, cultural and community centres in Vancouver, Whistler, the Sunshine Coast, and the Fraser Valley. Distribution also extends to other regions of the province through postal delivery in major urban centres.
• A bilingual readership: francophones, francophiles, anglophones, and allophones.
• Profile: primarily millennials and Generation X — urban, educated, and globally minded.
• Active digital presence: an expanded readership across Canada and among francophone diasporas worldwide.

KEY CONTENT

In French: local journalism initiatives, opinion columns, major social issues, editorial selections.
In English: social issues, culture, cover stories, long-form features.

This complementarity reflects the richness of our audiences and makes The Source newspaper an essential space for dialogue and intercultural exchange.

STAY CONNECTED