
Children often influence what families eat and junk food marketers know it
A new study shows why mascots and cartoon characters don’t belong in food marketing for kids
Would you let a clown influence what brand of car you buy? How about choosing your household appliances based on the advice of a cartoon bird or tiger?
Probably not. But young people in your family will likely let cartoons and mascots influence where your family eats out or what cereal you buy – indeed, many of your food purchases. Those …