Picture by Denis Bouvier
Outside the Vancity Theatre, home to the Vancouver International Film Festival Centre, we see the logo of the VIFF. Its “eyes” are looking out to the world perhaps reflecting on the past 30 years of the festival and pondering the future.
The VIFF is one of the top 5 International Film Festivals in North America, and one of the largest cultural events in Canada. Over its 30 year history, there have been 10, 879 screenings of 7,656 films attended by over 3 million fans. It is integral to the promotion of Canadian filmmakers, particularly those in BC.
This year 80 Canadian films are being presented; 41 being premiered. In total, 375 films from 75 countries are being presented. The success of the VIFF is greatly facilitated with the aid of 750 volunteers.
Another important aspect of the VIFF are forums held with panels of directors, writers and cinematographers which stimulate filmmakers and foster opportunities for networking.
As theatre goers, we have the privilege to view quality Canadian and foreign films with a wide range of themes: aboriginal, aging, architecture, economics and globalization, environment, food, health, history, music, queer interest, religion, and many others.
What an opportunity to educate yourself about the diversity the cultures of the world have to offer, to be enchanted, to enlighten your mind – challenge your views – and even move you to action – on a personal or political level.
And what does the future hold for this marvellous event? Among those with concerns is VIFF director Alan Franey. He lists high production costs, digital distribution, home theatre technology, and a good proportion of foreign film fans who are aging.
There are perhaps more older people during the day, but from my observations at this year’s festival, this was certainly not the case in the evenings or weekends when more people were free from work commitments.
I found a good amount of young people and films that were very well attended at all times of the day. I feel encouraged by this and see it as a sign that people of all ages still appreciate the excitement and joy to be gained from the unique opportunity the VIFF offers.
