The EU-funded promotional campaign “The Charming Taste of Europe” once again sponsors the European Film Festival in Canada.
The Charming Taste of Europe is a promotional campaign that introduces exquisite items to the United States and Canada, such as Italian and French wine and fresh fruit from Greece, that showcase all of Europe’s charm, beauty, culture, history, art, heritage, and unmistakable tastes.
The mission of The Charming taste of Europe, co-funded by the European Union, is to increase awareness of the merits and quality standards of select European wines and fresh fruits with promotional activities in the competitive markets of the United States of America and Canada.
The Charming Taste of Europe project is promoted by the Consortium for the Protection of Wines of Abruzzo, the Union of Agricultural Cooperatives of Kavala (Kavala COOP), Agricultural Cooperative of Rachi Pieria “AGIOS LOUKAS,” and the Union of Sweet Bordeaux Wines. These European agricultural products, famous around the world for their outstanding properties, will continue to promote with initiatives and events dedicated to consumers, journalists and professionals. Through the superb high quality Italian wines, the juicy kiwis and
cherries from Greece, and the melodious French golden wines produced with the artistry of agricultural traditions, this campaign will awaken the senses and a new culinary consciousness by connecting food, cultures, and territories and will undoubtedly bring European charm into the lives of many.
In an effort to support its initiatives, “The Charming Taste of Europe” is a major sponsor of the European Film Festival in Canada. EUFF draws the best films from the European Union to Canada, engaging 27 Consulates and Cultural Institutes in collaboration. Driven by excellence since it was founded, the festival has thrived by showcasing hidden gem and award-winning films to the great delight of Canadian audiences.
This year’s edition of the EUFF features films from participating EU countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.
In addition, the campaign is hosting a wine-reception at Spadina Theatre – Alliance Française de Toronto, just before (7:45pm – 8:15pm) the screening of the Italian film “Diabolik”.
As a Major Sponsor of the event, “The Charming Taste of Europe ‘’ will gain awareness through the European Film Festival’s promotional material and a special posts on the festival’s social media. With its participation in the European Film Festival, “The Charming Taste of Europe’’ will consolidate its support to the European initiatives in the Canadian market, because of the outreach the audience provides in regards to specific demographics of interest.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.